How costumers' way of life influence the value co-creation

Purpose: This article is a contribution to the understanding of how value arises in well-established markets, and under which circumstances actors integrate resources from different service ecosystems to generate value. To understand this phenomenon, it is fundamental to consider which practices are...

ver descrição completa

Detalhes bibliográficos
Autor principal: Ferreira, L. M. (author)
Outros Autores: Menezes, J. C. (author)
Formato: article
Idioma:eng
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10071/24075
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/24075