O impacto do Euro 2004 na percepção da Marca Portugal

Mestrado em Marketing

Bibliographic Details
Main Author: Melo, Raquel Alexandra dos Santos Reis de (author)
Format: masterThesis
Language:por
Published: 2009
Subjects:
Gestão de Marcas
Marketing de Eventos
Marca País
Marca Portugal
Euro 2004
Mega Eventos
Brand Management
Portugal Brand
Country Brand
Marketing of Events
Mega-events
Destination Marketing
Online Access:http://hdl.handle.net/10400.5/871
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/871

Internet

http://hdl.handle.net/10400.5/871

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