Exploring how brands create and maintain online relationships through their websites, Facebook and Instagram brand pages
In the context of online interactions, social media has becoming a crucial part of people‟s everyday lives, where they converge to exchange, debate, communicate and participate in any form of social interaction (Ryan & Jones, 2009). They post and share new content but also review and rate produc...
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| Other Authors: | , , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ciencia.iscte-iul.pt/id/ci-pub-53368 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/17039 |