Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection

PY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecas...

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Detalhes bibliográficos
Autor principal: Mota, Ana Rita Correia (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/142491
País:Portugal
Oai:oai:run.unl.pt:10362/142491

Texto Completo

http://hdl.handle.net/10362/142491

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