Experiences over possessions: Millennials and the experience economy
Nowadays, consumers all over the world are opting for having leisure experiences over owning material possessions. One group in particular is said to be primarily responsible for driving this consumer shift - the millennial generation. As millennials become the generation with the highest global spe...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10071/21419 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21419 |