Sustainable Customer Digital Engagement Strategies for the Tourism Recovery Perspective

The tourism sector has continued to be one of the most affected business units in 2020 in connection with a global pandemic. Numerous regions and tourist destinations, tourist hotspots, and accommodations have been subjected to serious changes with a substantial economic impact. Thereby, the questio...

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Bibliographic Details
Main Author: Vieira, G. S. Nataliya (author)
Other Authors: Pocinho, Margarida (author), Nunes, Celso (author), Nechita, Florin (author)
Format: article
Language:eng
Published: 2022
Subjects:
Sustainable tourism
Customer engagement strategies
Global outbreak
Marketing trends and digital economy
SDG 8 - Decent Work and Economic Growth
SDG 12 - Responsible Consumption and Production
Online Access:http://hdl.handle.net/10362/140215
Country:Portugal
Oai:oai:run.unl.pt:10362/140215

Internet

http://hdl.handle.net/10362/140215

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