CEO sociability: path towards brand equity and brand relationship
The current business context is highlighted by the need for information. Moreover, stakeholder’s considerate that it is imperative to establish transparency and mutual understanding. A constant request that transparency and Approachability should come from the brand's internal environment, just...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10071/19602 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19602 |