Store atmosphere: Comparing super and hypermarket customer perception
In the competitive market that we live in, managers need to be empowered with the right tools to use in order to turn their business into an outstanding one. In the retail market, especially in a recession situation, price cannot be the only battle tool. The service and environment that each store p...
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| Format: | masterThesis |
| Language: | por |
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2010
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| Online Access: | http://hdl.handle.net/10071/2011 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/2011 |