Customer satisfaction and repurchase intention: An application to the telecommunications industry
In an ever changing world, enterprises need to focus in their customers in order to guarantee their future survival and success. However, what constructs are truly important in determining Customer Repurchase Intention? For a long time, Overall Customer Satisfaction was considered to be the fundamen...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2014
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| Texto completo: | http://hdl.handle.net/10071/6559 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/6559 |