Boosting customer loyalty by increasing brand engagement and offering value-added solutions: the value added of a loyalty program

The Consulting Project focuses on the strategic assessment of the potential value creation of a loyalty program in the context of the insurance industry and also on the development of one for Tranquilidade–including its value proposition; structure; mechanics; and financial impact assessment. The fu...

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Bibliographic Details
Main Author: Salvador, Bernardo Santiago De Carvalho (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Strategy
Consulting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/138058
Country:Portugal
Oai:oai:run.unl.pt:10362/138058

Internet

http://hdl.handle.net/10362/138058

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