Boosting customer loyalty by increasing brand engagement and offering value-added solutions: the value added of a loyalty program
The Consulting Project focuses on the strategic assessment of the potential value creation of a loyalty program in the context of the insurance industry and also on the development of one for Tranquilidade–including its value proposition; structure; mechanics; and financial impact assessment. The fu...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/138058 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/138058 |