Research on chinese grape wine consumer behaviour and strategy for portuguese wine in China

Mestrado em Marketing

Bibliographic Details
Main Author: Oliveira, Urbano Ruben Coito Neves de (author)
Format: masterThesis
Language:eng
Published: 2013
Subjects:
Chinese market
Portuguese grape wine
Consumer behaviour
Country-of-origin effects
Marketing Planning
Online Access:http://hdl.handle.net/10400.5/6258
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/6258

Internet

http://hdl.handle.net/10400.5/6258

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