A review of the literature on big data in marketing using text mining
With the amount of currently existing data, organizations have access to more information, collecting data of all kinds and accumulating easily terabytes or petabytes of data. These data come from various sources: streams of social networks, mobile, pictures, transactions, GPS signals and more. To a...
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| Format: | masterThesis |
| Language: | eng |
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2016
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| Online Access: | http://hdl.handle.net/10071/11101 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/11101 |