How to grow Renova's business out of the tissue in Portugal?: marketing plan

Market leader in the tissue category in Portugal, Renova is a well renowned brand in its home market. Focused on maintaining its leading position, the company has expressed interest in exploring new opportunities outside its core business, while staying within its current distribution network. Caref...

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Bibliographic Details
Main Author: Figueiredo, Beatriz (author)
Other Authors: Silva, Mafalda (author), Lopes, Mariana (author), Weber, Jonas (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Renova
Marketing plan
Men’s
Grooming
Well-being
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/24659
Country:Portugal
Oai:oai:run.unl.pt:10362/24659

Internet

http://hdl.handle.net/10362/24659

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