How to grow Renova's business out of the tissue in Portugal?: marketing plan

Market leader in the tissue category in Portugal, Renova is a well renowned brand in its home market. Focused on maintaining its leading position, the company has expressed interest in exploring new opportunities outside its core business, while staying within its current distribution network. Caref...

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Detalhes bibliográficos
Autor principal: Figueiredo, Beatriz (author)
Outros Autores: Silva, Mafalda (author), Lopes, Mariana (author), Weber, Jonas (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2020
Assuntos:
Renova
Marketing plan
Men’s
Grooming
Well-being
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/24659
País:Portugal
Oai:oai:run.unl.pt:10362/24659

Texto Completo

http://hdl.handle.net/10362/24659

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