A study on the utilization, perception and potential of social media as a marketing tool: the case of travel agencies in Azerbaijan
In the last years Internet and Social Media has influenced business-to-customer and customer-to-customer relationships. Concurrently, this influence is still growing and businesses are paying more and more attention to these new marketing tools in their overall marketing strategy. Although there are...
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| Format: | masterThesis |
| Language: | eng |
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2014
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| Online Access: | http://hdl.handle.net/20.500.11960/1132 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipvc.pt:20.500.11960/1132 |