Linkedin as a marketing tool for lead generation in b2b organizations : defining a strategy for Pegasus consultancy

Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Bibliographic Details
Main Author: Reis, Beatriz Baptista (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10362/69225
Country:Portugal
Oai:oai:run.unl.pt:10362/69225