Linkedin as a marketing tool for lead generation in b2b organizations : defining a strategy for Pegasus consultancy

Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Detalhes bibliográficos
Autor principal: Reis, Beatriz Baptista (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2019
Assuntos:
Texto completo:http://hdl.handle.net/10362/69225
País:Portugal
Oai:oai:run.unl.pt:10362/69225