Users' brand page participation

Langaro, D., Salgueiro, M. D. F., & Rita, P. (2020). Users' brand page participation: A new construct to measure participation on social networking sites. International Journal of Internet Marketing and Advertising, 14(2), 135-151. https://doi.org/10.1504/IJIMA.2020.107658

Detalhes bibliográficos
Autor principal: Langaro, Daniela (author)
Outros Autores: Salgueiro, Maria De Fátima (author), Rita, Paulo (author)
Formato: article
Idioma:eng
Publicado em: 2022
Assuntos:
Brand communications
Construct development
Estimate effects of social media
Facebook
Measure audience in social media
Participation
SNS
Social media
Social networking sites
Users' brand page participation
Marketing
Texto completo:http://hdl.handle.net/10362/100681
País:Portugal
Oai:oai:run.unl.pt:10362/100681

Texto Completo

http://hdl.handle.net/10362/100681

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