Customers' relationship with their grocery store: direct and moderating effects from store format and loyalty programs
This paper aims: (i) to characterize the priorities designed and implemented by grocery retailers concerning relationship marketing with customers; (ii) to analyse customers’ relationship with their grocery store and to evaluate store format and loyalty programs as key determinants of this relations...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/13065 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13065 |