“The impacts of the brand value assigned by consumers on their brand attitude and purchase intention: The analysis of Hassu and Saudade Jewels brands”
The present research aims to analyze the relationship between brand equity, brand attitude and purchase intention in Hassu and Saudade Jewels brands. Therefore, following Yoo and Donthu's model, brand equity was divided into three dimensions: brand awareness + brand associations, perceived qual...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10400.26/42533 |
| Country: | Portugal |
| Oai: | oai:comum.rcaap.pt:10400.26/42533 |