Engaging with customer experience while visiting a shopping centre
This project aims to assess the perception of Centro Colombo customers regarding the different experiences promoted by this shopping centre. With a deeper knowledge about customers preferences, Sonae Sierra managers hope to channel their efforts on experiential strategy for attaining satisfied custo...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/21855 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21855 |