Engaging with customer experience while visiting a shopping centre
This project aims to assess the perception of Centro Colombo customers regarding the different experiences promoted by this shopping centre. With a deeper knowledge about customers preferences, Sonae Sierra managers hope to channel their efforts on experiential strategy for attaining satisfied custo...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10071/21855 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21855 |