Customer analysis in the portuguese toy market - a customer relationship management project for science4you: Report: A – Strategic Analysis and Recommendations on CRM for the Frequently Last Say Adult Segment

The toymarket has not remained static overthe years, having suffered big transformations and adapting to the evermore digital world.ThisWork Project’s relevanceis supported by the way it combines the current digital trends, the organizations’ shift from product to customer-centricity,and the importa...

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Bibliographic Details
Main Author: Pedroso, Madalena de Noronha Demony Consiglieri (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Brand management
Science4you
Toy market
Market segmentation
Customer relationship management strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/104023
Country:Portugal
Oai:oai:run.unl.pt:10362/104023

Internet

http://hdl.handle.net/10362/104023

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