Customer analysis in the portuguese toy market - a customer relationship management project for science4you: Report: A – Strategic Analysis and Recommendations on CRM for the Frequently Last Say Adult Segment
The toymarket has not remained static overthe years, having suffered big transformations and adapting to the evermore digital world.ThisWork Project’s relevanceis supported by the way it combines the current digital trends, the organizations’ shift from product to customer-centricity,and the importa...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10362/104023 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/104023 |