The wow effect and behavioral intentions of tourists to astrotourism experiences: Mediating effects of satisfaction
The purpose of this study is to ascertain the effect of awe on tourist behavioral inten- tions for astrotourism destinations. Awe is theorized as a multi-dimensional concept with both cognitive and affective elements. A behavioral model depicting the relation- ships among awe, tourist satisfaction a...
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| Other Authors: | , |
| Format: | article |
| Language: | por |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10174/30577 |
| Country: | Portugal |
| Oai: | oai:dspace.uevora.pt:10174/30577 |
| Summary: | The purpose of this study is to ascertain the effect of awe on tourist behavioral inten- tions for astrotourism destinations. Awe is theorized as a multi-dimensional concept with both cognitive and affective elements. A behavioral model depicting the relation- ships among awe, tourist satisfaction and behavioral intentions is proposed and exam- ined among 304 tourists to the Dark Sky Party Alqueva in Portugal. Using partial-least squares structural equation modeling (PLS-SEM), the results indicate that awe directly affects tourist satisfaction and indirectly affects behavioral intentions when mediated by tourist satisfaction. Theoretical and managerial implications are presented. |
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