How effective are retargeting ads?
Although nowadays people tend to avoid advertising, retargeting has proven to be a very successful method for bringing back consumers and help them on their final decision. However, research on attention to retargeted campaigns have been scarce. In the current study, a longitudinal experiment was us...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/22593 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22593 |