The Freemium equation : managerial considerations on pricing in the Mobile App Industry
This dissertation provides an overview of current marketing trends in a digital environment. Special characteristics of digital goods such as the indestructability, transmutability, non-rivalry and reproducibility are assessed in order to obtain an understanding of an optimal price determination. Di...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2015
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| Texto completo: | http://hdl.handle.net/10400.14/18282 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/18282 |