The Freemium equation : managerial considerations on pricing in the Mobile App Industry

This dissertation provides an overview of current marketing trends in a digital environment. Special characteristics of digital goods such as the indestructability, transmutability, non-rivalry and reproducibility are assessed in order to obtain an understanding of an optimal price determination. Di...

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Bibliographic Details
Main Author: Brücker, Andreas Georg (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Freemium
Pricing strategies
Digital goods
Free sample
Mobile gaming
Estratégias de preços
Bens digitais
Amostra grátis
Jogos móveis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/18282
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/18282

Internet

http://hdl.handle.net/10400.14/18282

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