Factors affecting customer’s online purchase behavior: The case study of Karachi, PK

The main aim of this paper is to analyses the impact of consumer behavior on online shopping in order to increase the sales and respective profit and also the confidence of consumers on this process. For this purpose, na online and direct questionnaire was used in Karachi City (Paskistan) in order t...

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Detalhes bibliográficos
Autor principal: Ahmad, Nawaz (author)
Outros Autores: Dos Santos, Maria José Palma Lampreia (author), Mesiya, Aisha Yusuf (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2021
Assuntos:
Texto completo:http://hdl.handle.net/10400.21/12544
País:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/12544