Factors affecting customer’s online purchase behavior: The case study of Karachi, PK

The main aim of this paper is to analyses the impact of consumer behavior on online shopping in order to increase the sales and respective profit and also the confidence of consumers on this process. For this purpose, na online and direct questionnaire was used in Karachi City (Paskistan) in order t...

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Bibliographic Details
Main Author: Ahmad, Nawaz (author)
Other Authors: Dos Santos, Maria José Palma Lampreia (author), Mesiya, Aisha Yusuf (author)
Format: conferenceObject
Language:eng
Published: 2021
Subjects:
Consumer behavior
Purchase behavior
Online shopping
Consumers attitudes
Econometric models
Karachi City (Paskistan)
Online Access:http://hdl.handle.net/10400.21/12544
Country:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/12544

Internet

http://hdl.handle.net/10400.21/12544

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