Laying foundations for successful customer relationship management - the case of landing jobs

The purpose of this study is to lay the foundations forLanding.jobs tobuildsuccessful customer relationship strategies, dueto the need for automation in dealing with customersrecently created by the company’s expansion.After reviewing Customer Relationship Management (CRM) literature focused on succ...

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Bibliographic Details
Main Author: Nunes, Maria João Teixeira (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/10362/106993
Country:Portugal
Oai:oai:run.unl.pt:10362/106993