A decision support system framework to track consumer sentiments in social media

With the evolution of web 2.0 and social networks, customers and companies’ online interaction is growing at a fast pace, containing valuable insights about consumers’ expectations that should be monitored and explored in a day-to-day basis. However, such information is highly unstructured and diffi...

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Detalhes bibliográficos
Autor principal: Nave, M. (author)
Outros Autores: Rita, P. (author), Guerreiro, J. (author)
Formato: article
Idioma:eng
Publicado em: 2018
Assuntos:
Texto completo:http://hdl.handle.net/10071/16588
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/16588