‘A true feeling of authentic portuguese golf'? The discursive construction of the Algarve region in portuguese golf websites
In an increasingly competitive global marketplace, the need for golf destinations to differentiate themselves from competitors has become more critical than ever. This paper raises questions about the promotional strategies employed by the golf sector in the Algarve, focusing on internet communicati...
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| Other Authors: | , , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.1/1404 |
| Country: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/1404 |