Developing an internationalization strategy for Altis hotels: The analysis of an opportunity in Angola
The tourism industry, under a leisure, business or other purpose, has been subject to an intensive change not only regarding the appearance of a new type of offer (more informal) and the internet as a tool to enable a cost efficient marketing and awareness of small businesses, but also on the demand...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2014
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| Texto completo: | http://hdl.handle.net/10071/6630 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/6630 |