Men's grooming in Germany: a consumer research and discussion of current consumer attitudes
The objective of this dissertation was to explore the German men’s grooming market and to discuss the usage and purchase behavior of young male adults. After a brief market analysis, this dissertation evaluates the results of qualitative and quantitative research. The conducted research explored the...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2018
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| Texto completo: | http://hdl.handle.net/10362/15606 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/15606 |