Competitive strategies and strategic groups under scrutiny in the portuguese automotive industry
This dissertation’s main objective was to analyze the Portuguese automotive industry, linking Porter’s (1980) generic strategies to the formation of strategic groups, considering the performance differences between the strategic groups and within the strategic groups, according to the brands positio...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2014
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| Texto completo: | http://hdl.handle.net/10071/7929 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/7929 |