Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention

Recently, companies developed strategies which may influence their Corporate Social Responsibility (CSR) image. This paper discusses the image of four different supermarkets with stores in Portugal. The research compares CSR image and brand attitude of the four supermarkets. Empirical evidence shows...

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Bibliographic Details
Main Author: VEIGA PEREIRA, INES (author)
Format: conferenceObject
Language:eng
Published: 2012
Subjects:
Brand attitude
Purchase intention
Social responsibility
Online Access:http://hdl.handle.net/10400.22/644
Country:Portugal
Oai:oai:recipp.ipp.pt:10400.22/644

Internet

http://hdl.handle.net/10400.22/644

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