Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention
Recently, companies developed strategies which may influence their Corporate Social Responsibility (CSR) image. This paper discusses the image of four different supermarkets with stores in Portugal. The research compares CSR image and brand attitude of the four supermarkets. Empirical evidence shows...
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| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2012
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| Texto completo: | http://hdl.handle.net/10400.22/644 |
| País: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/644 |