The impact of the Internet upon bank marketing
Information and communication are critical to developing customer relationships. Thus, new information and communication technologies (NICTs) became a key knowledge tool for the organisation within a relationship marketing strategy. Retail banking is a good example of a sector in which the virtualis...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2010
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10216/64604 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/64604 |