Next best action – a data-driven marketing approach
Project Work presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics
| Main Author: | |
|---|---|
| Format: | masterThesis |
| Language: | eng |
| Published: |
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10362/92945 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/92945 |