Design, Meaning, and Intention: Communication in Times of a Pandemic

In this paper, we assess how communication design has contributed, in the context of the SARS CoV 2 pandemic, to inform and motivate people to AQ1 take safe individual actions, particularly physical distancing and the use of masks. Throughout the study, and in order to assess the communicative effec...

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Bibliographic Details
Main Author: Costa, Maria Luísa (author)
Other Authors: Saes, Joana (author), Rala, Sílvia (author)
Format: bookPart
Language:eng
Published: 2022
Subjects:
Online Access:http://repositorio.ismt.pt/jspui/handle/123456789/1340
Country:Portugal
Oai:oai:repositorio.ismt.pt:123456789/1340
Description
Summary:In this paper, we assess how communication design has contributed, in the context of the SARS CoV 2 pandemic, to inform and motivate people to AQ1 take safe individual actions, particularly physical distancing and the use of masks. Throughout the study, and in order to assess the communicative effectiveness of images, we contextualize the concepts of poster and image. Thus, we analyze a set of images produced and presented on posters through a descriptive grid and AQ2 an open survey to the community.