Using clickstream data to analyze online purchase intentions
Nowadays, traditional business techniques are almost deprecated due to the insurgence of the world of online virtual shopping, the so-called e-commerce. This new, in many ways, uncharted territory poses difficult challenges when it comes to apply marketing techniques especially traditional methods,...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2015
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| Texto completo: | https://repositorio-aberto.up.pt/handle/10216/83497 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/83497 |