Brand interpretation model. Images and perceptions
This study presents a brand interpretation model in order to contribute to deepen the knowledge on the methodological research procedures used in strategic and organizational communication. Brand communication (Aaker, 1998; Keller, 2006; Ruão, 2006; Batey, 2010) is built upon a series of promotion a...
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| Formato: | article |
| Idioma: | por |
| Publicado em: |
2014
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| Texto completo: | https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/176 |
| País: | Portugal |
| Oai: | oai:revistacomunicando.sopcom.pt:article/176 |