The role of employer branding on attracting, developing and retaining talent: The case of a leading Portuguese business group
Employer branding has gained considerable attention from practitioners and academics on recent years. It is believed that corporate brand can only be fully implemented if it reaches all the stakeholders, not only consumers. Although there is substantial literature about how companies should build th...
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| Outros Autores: | , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2018
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/11328/2257 |
| País: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/2257 |