The role of employer branding on attracting, developing and retaining talent: The case of a leading Portuguese business group

Employer branding has gained considerable attention from practitioners and academics on recent years. It is believed that corporate brand can only be fully implemented if it reaches all the stakeholders, not only consumers. Although there is substantial literature about how companies should build th...

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Bibliographic Details
Main Author: Sousa, Bianca (author)
Other Authors: Arriscado, Paula (author), Ferreira, Pedro (author), Quesado, Helena (author)
Format: article
Language:eng
Published: 2018
Subjects:
Internal marketing
Corporate branding
Employer branding
Internal branding
Novas abordagens de marketing
Marketing interno
Online Access:http://hdl.handle.net/11328/2257
Country:Portugal
Oai:oai:repositorio.uportu.pt:11328/2257

Internet

http://hdl.handle.net/11328/2257

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