Tourist motivation of the residents of the Urban Quadrilátero of Minho: a gender analysis
Women are increasingly active in the participation and consumption of tourism, representing a strong and unique market segment. Knowledge of the needs and preferences of female tourists represents a key success factor in the tourism industry. This preliminary study seeks to capture the underlying re...
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| Formato: | article |
| Idioma: | eng |
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2013
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| Texto completo: | http://hdl.handle.net/11110/350 |
| País: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/350 |