Análise das determinantes à receptividade ao bluetooth marketing pelo consumidor português – um estudo empírico

With the increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today is visible the development of mobile marketing campaigns, ie marketing campaigns for mobile devices (mobile phones, smartphones, PDAs, tablets). Taking advantage of mobi...

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Bibliographic Details
Main Author: Gonçalves, Paulo (author)
Other Authors: Sá, Inês (author), Vilas-Boas, Madalena (author)
Format: conferenceObject
Language:por
Published: 2015
Subjects:
Bluetooth marketing
Technology
Consumer behaviour
Mobile marketing
Online Access:http://hdl.handle.net/10400.22/7232
Country:Portugal
Oai:oai:recipp.ipp.pt:10400.22/7232

Internet

http://hdl.handle.net/10400.22/7232

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