Publicidade nativa como prevenção do banner blindness

The digital revolution has given rise to the emergence of new technological platforms, including social platforms - social media - in which audiences and brands can interact instantly. Due to the growing power of control of the user due to the different phases of the web, advertisers and marketing a...

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Bibliographic Details
Main Author: Nunes, Patrícia Sampaio (author)
Other Authors: Andrade, José Gabriel (author)
Format: bookPart
Language:por
Published: 2020
Subjects:
Banner blindness
Brand awareness
Digital marketing
Native advertising
Social media
Ciências Sociais::Ciências da Comunicação
Parcerias para a implementação dos objetivos
Online Access:http://hdl.handle.net/1822/68724
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/68724

Internet

http://hdl.handle.net/1822/68724

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