Publicidade nativa como prevenção do banner blindness
The digital revolution has given rise to the emergence of new technological platforms, including social platforms - social media - in which audiences and brands can interact instantly. Due to the growing power of control of the user due to the different phases of the web, advertisers and marketing a...
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| Formato: | bookPart |
| Idioma: | por |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/1822/68724 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/68724 |